Visitors endorse Tecnargilla’s leadership
A survey reveals the approval of visitors,
who see the Italian show as an “unmissable appointment”.
88% of interviewees gave a “good” or “excellent” assessment

It is first and foremost the visitors who determine the success of Tecnargilla, the international exhibition of technologies and supplies for the ceramic and brick industries organised by Rimini Fiera in cooperation with Acimac (Italian Ceramic Plant and Machinery Manufacturers’ Association), the next edition of which will be held in Rimini from Tuesday 30 September to Saturday 4 October 2008.

According to the NETS visitor survey 2006 based on the responses of 1,017 interviewees (65.4% Italians and 34.6% foreigners) who attended the last 2006 edition of the show, Tecnargilla is an unmissable appointment.

A total of 98% of interviewees judged Tecnargilla 2006 positively, 88% defining it as “good” or “excellent”. In greater detail, 17% of foreign visitors considered the last show “excellent”, 71% “good” and 9% “satisfactory”; 8% of the Italians considered it “excellent”, 78% “good” and 11% “satisfactory”.

The key factors behind the success of Tecnargilla 2006 were the helpfulness of personnel, stand and product category layout, and wide range of offerings. The survey also revealed the high level of professionalism and decision-making capacity of visitors, who included 17% owners, 29% executives and 45% technicians.

The special sections Kromatech (aesthetics in the ceramic sector) and Claytech (heavy clay technology) are both gaining in popularity. More than a third of visitors had already visited both sections when interviewed. Interest was only slightly lower in Kermat (advanced ceramics), which was in case being staged for the very first time and was judged positively by 96% of visitors questioned (66% returned an assessment of “good” or “excellent”).

The 2006 edition confirmed Tecnargilla’s position as the unchallenged world-leading event with an exhibition space of 90,000 square metres, more than 30,000 visitors (including 11,000 foreigners) and 750 exhibitors (about 300 from abroad, more than 37%).


 

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