Ceramitec professional ceramics industries and metallurgy powder exhibition

(munich, may 16-19, 2006)

On October 9th ,2005, form 10 am, ASP restaurant located Kurdistan highway, Tehran hosted Iran & German commerce house & their guests including : Markus Zenetti, the vice president of Iran & German commerce house, Eugen Egetenmeir, munich international exhibitions executive manager; the manager of munich international exhibitions project, H. Jurgen Mentrup; Europe/ Asia trade commerce deputy official, Mohseni, the executive secretary of ceramics & tiles producers organization, Nilofar Penkar, the munich & Berlin exhibition representative, some companies managers & representative, affiliated with ceramics & mining, along with the representative of publications such as Almas periodical (esp. tile porcelain, glass& pottery), Irna news group, economical Abrar newspaper, an economical Japanese publication & ceramics & tiles periodical.

In the press meeting of the seminar, the attendees first introduced themselves & their fields of activities. Egentenmeri announced that munich international exhibitions center is not only the holder of these types of exhibitions, but also covers some several specialized trade exhibitions annually. Mentrup, also, announced himself as a member of German industrial machines engineering federation (BDMA)& executive manager of DBT (Deutsch bergbau technik) as well as mentioned organizations. Introducing the 10th specialized international exhibition on machines, installations, & methods of producing initial materials of ceramics industry & metallurgy powder, to be held in munich on may 16-19,2006, Egetenmeir pointed out that ceramitec exhibition has been the most successful international event of its kind, providing a suitable place for the top producers, consumers & researcher to meet.
Referring to2003 ceramitec exhibition, he stated that 765 booths form 40 countries all over the world participated in the exhibition, 64% of which allocated to non-German participants.24093 experts, 15660 international visitors from 106 countries visited the exhibition. The top ten visiting countries at the exhibition. Were Italy, Iran, Spain, Turkey, Czech Republic, France, Austria, Poland, England, & Russia. In the last exhibition 15% of the exhibition was allocated to earthenware & bricks industries, ceramic dishes & usable ceramic 9%, floor & wall ceramics 9%, hygienic ceramic 9%, engineering & technical ceramics 13%, refractory industries 10%, initial & additive materials 7%, metallurgy powder 10%, mechanical engineering 9%, electronic industries 9%, electronic industries 1%, trading 4%, engineering design offices 2%, handicrafts 2%, top researches 5%, approximately 50000 square meters of the total exhibitions area is being devoted to 2006 ceramitec & forty countries have announced their official participation.
 

Referring to 564 Iranian visitors to the last exhibitions, Zenetti notified that this number is quite satisfactory, compared to other countries visitors. One of the participants in press conference, pointing out the difficulties the exhibitions participants face to mention, visa issuance, lack of training seminars & so forth & also considering the fact that these exhibitions could play an important role in important of industry, demanded for suitable solutions to increase the benefits of exhibitions of these kinds.
Egetenmeire hoped this exhibition does not end up with merely showing the machinery & selling products, and stated that training, workshops & introducing the people-involved in the related industries – with the best and the most effective usages of these services should be also taken into consideration. He also said the tendency for buying German machinery is due to high quality & the trust people have to it, deposit its high price.
So, the tendency & interest both sides have should not be confined to exhibition once every two or three years & the cooperation and training should be considered.
The other important point to mention is that the relation are not only trading ties between Iran & Germany, there is a reciprocal trust & also international on social level which surely builds up a bright future.
At present, the ties are in a level on which so many works could be done. Imac Company which is one of sub-companies of munich Exhibition Company has been active since forty years ago & my presence is a strong confirmation that we are planning to have strong and firm tiles with Iran. He also stated that he would a company the economy minister of Germany’s Bavaria province in a visit to Iran in January. In March 2006, he a long which and economical mission form Bavaria province would be coming to Iran. “I believe these visit could be the proofs that we are going to make the relation in exhibition forms less than every three years,” he said.
In addition, the representative of ceramics and tiles magazine asked about the reason of the change in the exhibition time. To answer Egetenmeir said that this exhibition was usually held in September or October based on a three year cycle according to the demand of producers. Last year, in Remeni Italy, it was decided to have the exhibition every two years instead of three years, but it would coincide with the well-known “Technogila Exhibition” which might lead to the decrease of number of visitors.
 

The other question was about the equipment which the Italian exhibition has been preparing for Iranian. But today, Ceramitec exhibition has been showing weak presence in comparison to Italian one, but Italian exhibition is vice-versa. Egetenmeir pointing out about his presence in Iran and meeting with Iran’s ceramic producers syndicate, and said above mentioned discussions have been showing the appropriate relation between two countries. He added at the last appropriate Iran had more visitors even from Spain, and had received third rank after German and Italy, so we are trying to reserve this situation and promote it. Except ceramitec exhibition, and its global opportunity to ceramic product, nine month later in Bau exhibition Iranian producers would the opportunity to present their products. I will participate in Tehran Ceramic and tile exhibition, and also ceramic producers syndicate would have showing their product in Ceramitec and Bau exhibition.
Then the manager of Almas magazine unit research has pointed out this issue which unfortunately the relation between politics and technology have been converting to undeniable relation, for example another publication named Iran Wire Industries Magazine had made good connection with same magazine in us. But this Connection has been reduced after recent political disputes, so it was gone. How by political factors we can prevent from tension in cultural and commercial relations?
Zenetti by pointing again about his presence in Iran and Attitude for making relations have been said these would be private decisions in every country, so if a company, newspaper or special person accept this, encounter, we must consider it as a positive matter and eliminating them we can make some opportunity. We are in chamber of commerce, in spite of political issues, being able to promote this situation. Those who have fear and forgot their Commitment we can recognize them and find those who have perseverance and interests.
The assistant of chamber of commerce have pointed out that we are have for commercial exchange, and have trying to guide it in a better way.
The agent at ceramic and tile publication have been considering that this is the only technical publication about Ceramic and tile in Iran. This would be strange, because be not only didn’t see the Almas publication with its five years record, and it’s regular publishing more than Ceramic and tile periodical, but also he didn’t take into account the other news and scientific publication such as Elm o Sanat University publication about ceramic and also World Ceramic publication, and some little and large publication about ceramic. So he pointed out about Italy and turkey and their good Connection to this publication, he asked with regarding of weak relation. Do you want to reinforce these ties as the same as these Country?
Egetenmeir answered, I wasn’t a ware of unfriendly relations but we are trying to reinforce the relation, and I will propose this issues with German Ceramic and tile section and the society of Ceramic and title and public relation of munich exhibition, here our attitude is more powerful to making relations. Mentrup in Continuing of Egetenmeir pointing out this issue. He had two responsibilities, first he is managing director of Mine equipment and Machinery Company, second he is the member of Machinery producers federation in German his Company about ceramic can propose this issue and talk about Iranian intentions, and also he talked about unfriendly relations which were move powerful in the past. he added: I hope we solve this issue reinforce it and reinforce relations, and also remove some misunderstanding.
So Zenetti by pointing to this issue, explained that fortunately the mutual relation have been increasing Iran export to German and vice-versa, in 2004, increasing Iran export to German and vice-versa, in 2004, increased to thirty percent, one main reason in this regard would be the number of chamber of commerce member it would be one thousand seven hundred new member in recent year.
The agent of Almas publication asked about considered equipment by pointing out coordinating of Düsseldorf wire like industries exhibition with Chamber of Commerce and better circumstances for renting of this coverage room for cooperation of chamber of Commerce, Back up tour for visitors.
Fortunately this proposal have been presented for society of Cearamitec and tile producers, till they became familiar with building material and products, so Ceramitec exhibition which have presenting Machinery would not appropriate place for this issue, but Bau exhibition, which is related to building material and building service and product would be more useful.

Egetenmeir said about the question in relation to holding Seminars and teaching sessions, we must consider this topic with more patience and examining necessary time. Mentrup talked about this issues that in the past, the service after sale was not as the recent one and today this would be one of continues issues, for example in these days in Mine industry we have fifteen Iranian miner in German that have passing their education term. Today talking about the background of German Customers about Iranian Products and explained about examining of issues he added china by presenting high price, Confine the situation of rivalry he have mentioned an example about Iranian which have been producing tile as German products, but its price was as a German one. so we cannot find any foreign market for It. we must mention that the quality of Chinese product is not so low, but it has the high quality and also their new desirable machines.

So at the end of this issue, the discussion about Iran deprivation would be expensed in on, the German agents hoped Iran would be deprived, and they totally wants to prevent from this wants to prevent from this occurrence.
And next Mohseni actuary of ceramic and tile producers syndicate in his speech have told Iran had received the third rank about visitors of Munich exhibition in last few years, and also Iran have been buying in four years more than two billion and one hundred million dollars ceramic industrial machinery, and with considering of economical relations between Iran and German in many years it would bring more motivation for cooperation, the German export to Iran would be more than 3.5 billion dollars in year, but we have only 400 million dollar export to German which is hoped by proper relation to German we could increase the commercial export to German to the boundary of 3.5 billion dollars, It can be compensated by Ceramic industry.

Mohseni added; the situation of ceramic producing in Iran at four past years fortunately had three hundred quantity grow up, which we have the tenth rank in the world. We hope in 1386(2007) we will receive the fifth rank about ceramic producing with regarding to global producing of ceramic in 2004, be more than six billion , this amount can improve the Iran ceramic industry in the world, till presenting more powerfully our product in international exhibition . Mohseni added: recently Iranian product had a high quality and we can make rival by coordination, cooperation and resemblance between producers of ceramic industry with the famous country of such industry . He continued: the syndicate had more powers and are prepare for gathering of members and presenting the products for other country. Fortunately we became more energetic in research section, and by technical we have received lots of innovation in ceramic industry. The managing director of Saman tile, added: ceramic industry of Iran ad five thousand historical record, and it have been made more than forty years industrially in Iran. In 1372 (1992) the ceramic factory was fourteen, which this number in 1383(2004) became fifty unit. In 1384 (2005) with regarding of machinery credits it become seventy one unit, which this industrial unit and production are equal to three hundred and thirty million square meter.
Needs for ceramic and tile industry in last few years was between 80 to one hundred square meter. So the extra must be exported in 1382 (2003). We had exporting six millions square meter, which this number in 1383 (2004) was 14.6 and we hope it will be twenty millions in the end of 1384(2005) and thirty millions in 1385(2006). He added, by this position and producing three hundred and thirty million in square meter in 1385(2006) There is any coordination between production, export and internal market, so there must be deep attempt, he added, by managing of Munich exhibition we must it for magazine Committee, till publishing it and can prepare the exhibition place in 2007 for Munich ceramic product and present it for the world.
Fortunately we have a good stance in quality innovation and designing we know Iran is one of the twelve countries in the world about mine reserve, we have more than one billion tone Mine reserve and we can show them for the world.
Mohseni added: with regarding to W.T.O stance we must programizing about high quality industry, till bringing a good presence in world trade, ceramic would be one of this industry which had 85 percent and only 15 percent would be external dependence. we hope this would reduced by the high – grade and micronized material we can increase the quality. He told: these issues have been present in mine and industry ministry till preventing of ceramic industry, and invest on mine and using the high grade material for better quality and reducing damages. After meeting in answer and question R. Seyedzadeh the editor in chief of Almas magazine in talking to Egetenmeir examining the historical record of Iran and German and its approaches. The editor of Almas periodical at first pointed out about historical relation between Iran and German which was based on mutual confidence. He added the last there was such relation between Iran-Russian, Iran-England, French or US. In the past decade, the relation between Iran and German was based on political issues and this had appositive effects on the minds of people we hope it become independent from political issues, and the authority of two country must consider more commercial and cultural relations, we know in German after Berlin wall there was military rules and also unjust culture had divided the country in two section. But today we are hope for deep relations in economics without any tension in economical or cultural relation.
Seyedzadeh added: may be he didn’t aware of these issues, but we must consider that their ancestors had made the first industrial school in Iran and Tabriz and this would be strange that thousands Iranian. Students have been taught by German professors. Then Egetenmeir by showing his satisfaction about this meeting in Iran have told that he is very happy about the deep relation between two country and mutual understanding. The assistance of Managing director of Munich exhibition, said we have lots of Iranian student and students of art in German and talked about periodical, then the director answered: we just think about the continuation of relation and It needs to be independent from politics because people at Iran are optimistic about German, and this situation is Just for German and not Government such as us, Almas publication is a technical publication, and it had five years record, this would be the last number. It must cover industry and art. Some of our work would be educational and some would be artistic. We must present them in the next number. If they would be satisfy and accept we can make a present and preparing his interview in chamber of chamber of commerce. It would be more useful.
Egetenmeir by satisfying suggested that for increasing the relations this activity have been doing in chamber of commerce and also he asked about the number of publication readers and coverage of this publication, Which the editor answered to them. The editor by pointing out of sending this publication to all factories producers of tile, ceramic, glass and chinaware, first material and hard to melt one. Potters, Chamber of commerce embassies ministry of industry. Culture and .... and at the end It cover lots of Iranian‘s community. Egetenmeir proposed that by agreement we can make our connection in the chamber of commerce and mutually he can receive the information from chamber of commercial Miss Penkar for mutual connection and promoting the stance.
At the end Seyedzadeh made thanks to his presence and opportunity and was hopeful for promoting this relation, and also Egetenmeir by his proper action have been showing the vast and special prospect for promoting the mutual relation.