Fresh your feeling

Since apprehension of publishing this journal, initiated in our little group with great goals, we asked for help, consentience and assistance from the large family of ceramic industry and we, as he first journal of this industry, wanted to continue in a manner to gain the universal feature of this industry.

In this field, we did not and do not think about our profits, we are not worry only about internal market and fame. We are going to make this industry universal. Many experts did their best in spite of difficulties to promote this industry. We are going to make connection between them who went through this winding road with a great experience and those who study in this field in university. By this way, we can join love, knowledge and experience all together that will make all to appreciate us.

In covering this road, also we did our best to meet sensible managers and remind them challenges in world market of ceramics. In most cases, we did not success to have a right contact with them. So we had to visit general communication Managers. But this way was finishing to financial aspects. Also we discussed and talked with them in exhibitions, but again the goal was misunderstood and was deviated. Hence, in this section we are going to invite all of managers to pay attention to our viewpoints.

As dear readers have considered, there was a section titled "new design" in first issue of journal by which we depicted new designs in ceramic products that can increase varieties of products as well as competing ability against non-home companies as well as consumers. Unfortunately, a few of the readers accused us of misusing journal pages and some of them never paid attention to it, in spite of our repeatedly declaration.

For some time past, a toilette set made in China with design of tomatoes on it peered at shop windows.

The elegant and psychological sentence was painted on them:

"Fresh your feelings".

Of course, in order to have well qualified products, we must fresh our feelings, thoughts.

With out-of-date and dusty feelings, thoughts and doings, we can not prosper in home internal and especial external markets.   ,     'One can not drive appropriately on "production & trade" roadways, when he is sleepy. In spite of occupying Iran market by those beautiful works, they initiated activation of home producers.

China products are going to overfull our product market. Is it necessary to have more reasons for considering "new design" section?

One attended in annual ceramic exhibition, can remember that three exhibitions ago, "Zhix" had presented some products, which were completely difference from others. This innovation initiated

making copies in spite of continuing this innovation.

"Zhix" saltshaker, which was in shape of a pair of saltshakers joined to each other, was produced too repeatedly, that gained a lot of money for their companies who copied its design illegally and they did not want to know which impact they imposed on "Zhix".

Such happenings are very general in this industry. One of solutions is that producers introduce their products and new designs.

We hope, we can convince producers who have several milliard capitals to invest and support this industry in order to promote that and can compete with internal and external markets.

Finally, we remark that, if we have sharp look at what is happening around as and think about production policies, we will certainly can produce ceramic works that can prevent from rush of foreign works import, if we give up heedless and refresh our feelings

E-mail: info@almas-magazine.com